Artwork Guidelines

Monday, February 18, 2019
Steve Bezella

General Art File Specifications

We work with most graphic file formats. There are basically two file types: Vector Files and Raster Files.

Vector Files are made up of line artwork and can be scaled to any size without affecting the image quality. They are created in drawing programs such as CorelDraw® or Adobe Illustrator®. Vector files are required for screen printing. All fonts must be converted to outlines or curves.

Raster Files/Images are pixel based images (made up of dots) which can become blurry based on the image resoution and the final size of the image. They are created in photo editing programs such as Corel PhotoPaint® of Adobe PhotoShop®. They are mainly used for digital printing.

Vector vs Raster

The file formats we prefer for each imprint method are:

Screen Printing - Designs should be setup at any size that is porportionate to the size of the product ordered. All colors should be converted to spot (PMS) colors.

  • cdr - CorelDRAW® X7 or lower (convert TEXT to curves)
  • ai - Adobe Illustrator® CS5 or lower (convert TEXT to outlines)
  • eps - Postscript
  • pdf - Acrobat

Digital Printing - Vector artwork is preferred with all spot (PMS) colors converted to RGB or CMYK values. Raster based designs must be set-up at 100% finished size. Signs that are 24 x 36 or smaller should be submitted with a resolution of 300 dpi or higher. Larger sign designs may be submitted at 150 dpi.

  • cdr - CorelDRAW® X7 or lower (convert TEXT to curves)
  • ai - Adobe Illustrator® CS5 or lower (convert TEXT to outlines)
  • psd- Adobe Photoshop® CS5 or lower (flatten layers)
  • eps - Postscript
  • pdf - Acrobat
  • jpg - Bitmap
  • tiff - Bitmap

If your software isn't listed above, most programs will export in one of the formats above. Please remember to convert any text to curves or outlines. Include a low resolution jpg image along with the original art file.

Raster Image Quality - All photos/logos must be supplied as High Resolution images. Low Resolution images will become pixilated (blurry) when blown up for use on signs. If any photos/logos are incorporated in a design send the native file along with design submission.

Vector vs Raster

Bleeds/Borders

There will be a minimum one half inch white border (non-imprint area) on all signs. See chart below for required border. Bleeds are not available on screen printed signs. Bleeds are available on digitally printed signs (contact customer for cost and details).

Campaign Yard Sign Options

Extra Charges

There are no screen, film or set-up charges. Our price includes basic typesetting and design lay-out.

Additional charges for logo clean-up, extra typesetting, color matching, directional arrows, different image on back side of sign, etc. may apply. You will be informed at the time the order is placed if there are any additional charges.

Artwork Submission

Files under 10 megabytes (1 megabyte = 1,000 kilobytes)

These files can be emailed to sales@politicallawnsigns.com

Files larger than 10 megabytes

Send these files via a free online file transfer app. Such as: DropBox.com, Google Drive, Hightail or TransferBigFiles.com. To reduce upload time files can be "Zipped" to compress the files.

Proof Image Quality

Because high resolution images download slowly, we send low resolution proofs to show you what the signs will look like. Of course, your finished signs will be clean and crisp - much crisper than you see in the proof. If you would like a higher resolution proof, we'll be glad to send it.